Social Media in Media Relations: Online PR in the Age of Google, Facebook & Co.

Marcel Bernet's new Book has advice for PR professionals in organisations and agenciey on topics such as:
  • optimizing media releases and media corners
  • explointing all the platforms in the social media landscape
  • designing content to appeal to the media and opinion-leaders
  • devoting time to content and dialogue
  • welches Monitoring Zuhören und Handeln sichert
  • the future for integrated Online PR

Umschlag des Buches Social Media in der Medienarbeit

198 pages, 19 illustrations, German.
CHF 37.90 / EUR 24.95
including shipping and handling.

Download the complete chapter «Monitoring means listening and acting» (in German) free of charge in pdf format.
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All the book illustrations on Flickr.

Updates and news about the book on bernetblog.

Table of contents

Further publications by Marcel Bernet:
Media Relations in the Internet, Orell Füssli, 2006