Online PR: all you need to know.
What kind of new challenges and opportunities does the Internet involve for media relations? How can e-mail, media corners, weblogs, wikis, SMS and podcasts be efficiently used? How do PR professionals structure their dialogue on the web with established and new opinion makers?
Marcel Bernet has written «Medienarbeit im Netz» [«Media Relations on the Internet»]. It contains strategic and practical tips and tricks for online PR activities. You can find more details about the book in German on www.bernet.ch/buch.
Order now: CHF 48.00/EUR 32.00 including postage/shipping.
192 pages, 10 illustrations and practical experience interviews including companies such as Migros, Lidl, Microsoft, Nestlé, Sat.1 and SBB.
Stefan Betschon, Editor of the Neue Zürcher Zeitung, commented:
«The e-mail inbox tells me: The world would be a better place if PR professionals would read this book and adhere to the tips.»