Checklists: quick tips for practitioners
Bernet_PR shares its know-how and experience of web and PR projects. You too can benefit from our knowledge. Downloads are free of charge if you supply us with your identity and comply with the copyright restrictions. Please note that all these documents are in German.
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Webcheck Mediencorner
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In cooperation with the Institut für Angewandte Medienwissenschaft of Zurich University for Applied Sciences in Winterthur ZHAW, Bernet_PR asked journalists what issues matter to them when carrying out research on the Internet. Test your own media website using the same principles.
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Twitter Help: The Guideline for Corporate Microbloggers
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Should you twitter? Does this social networking and microblogging service make sense for companies, organisations or campaigns? This checklist helps you decide, offers advice on creating your Twitter strategy, and gives step-by-step instructions on setting up an account.
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Checklist successful Corporate Blogging
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Does blogging make sense? How do you set measurable objectives for your blog? How do you motivate authors, and what should a content concept contain? Key questions and tips for optimizing an internal or external corporate blog. Download
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Successful e-mailings
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How can you ensure that your e-mailing is appreciated and helpful rather than a nuisance? What should you include in an e-mailing to make sure people want to read it?
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The stagecraft of a media conference
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Together with Jürg Hebeisen, one of the leading Swiss pros in media training, we developed a hands-on guide for your perfect press conference. Contents: Encounter / Small Talk, Withdrawal and Build-up, The Entrance, Takeoff, The Flight, The Focus of Attention, The Questions, Timing, Landing.
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Webcheck Internet
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Comprising 52 questions, this assessment test contains the key points of our detailed checklist for Internet/intranet/extranet projects. To take the test, you need just 20 minutes and openness towards yourself.
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Checklist Webprojects
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Bernet_PR first developed a web presence in 1996, and we’ve been sharing our know-how ever since, via a regularly updated checklist. Now comprising 30 pages, it takes you through all steps of an online project from briefing through to performance assessment, focusing on communicative issues.
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