Concept recipe
Is your mandate clear? Is your analysis having an impact on strategy and tactics? What’s the best way to sell measures to the people who decide and implement? Our «concept recipe» offers quick guidance on how to improve your PR concepts and action plans. With tips on everything from analysis through to presentation.
Written in german, Colour, A6 format, price CHF 12/€ 8 (including postage and packing)
The concept recipe can be ordered on our german page. Credit cards or Paypal accepted.
Excerpt on Strategy (jpg in German only).
Our brief guide is the ideal complement to detailed reading. For more in-depth information we recommend (only in German available)