Seminars: individual or public.

Want to write better concepts? Improve your understanding of the strategy and implementation of web texts, weblogs and online PR? Bernet_PR offers tailor-made internal workshops and public seminars for practitioners.

Corporate blogging/Web 2.0-Dialogue
What are the opportunities and risks of online dialogs? The MAZ/Bernet_PR seminar offers practical tips, strategic basics and case studies from Switzerland. The next seminar takes place on June 16, 2010. Programme/registration (German).

Social Media Summit: Start the day with a knowledge boost
What experience are companies having with blogging, Facebook, Twitter and YouTube? Every two months, the summit features two practical information sessions right in the heart of Zurich. The registration form for the next summit can be found on bernetblog, where all the contributions are also published (all contributions tagged "smgzh"). Produced by Bernet_PR in association with Peter Hogenkamp and blogwerk. For more information on the organizers, concept and upcoming dates, visit socialmediagipfel.ch.

Concept workshop
How do I formulate a clear assignment, a clear needs analysis, and clear objectives? How do I write a good concept, even for more complex projects? We have already conducted this workshop for clients including Bühler Uzwil and Pro Helvetia. The system and structure are based on our concept recipe (Link to German version). E-Mail enquiry.

Copywriting for the web
How can I quickly write intranet and Internet pages that reflect the needs of my readers? This workshop offers useful suggestions for your editorial team, to make writing texts easier. We have already offered this seminar on a customized basis for Coop, Cornèr Bank, Basellandschaftliche Kantonalbank and KPMG. Brief description (German) and E-Mail enquiry.

Media relations on the web – PR 2.0
What’s the best way of using online communication to handle relations with the media? Bernet_PR examines this question in the Bachelor in Business Communications HWZ.

Weblog basics
How do I run a blog for my organization? How do I attract and retain readers. How do I deal with comments? This workshop offers tailor-made recommendations for building up and optimizing your weblog. E-Mail enquiry.