Studies: online research.
Bernet_PR carries out research projects at regular intervals, focusing on relevant changes in online communication. You can download the results free of charge if you supply us with your identity and comply with the copyright restrictions. Please note that all these documents are in German.
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Journalists on the Internet (2009)
What do journalists search for on the Internet, and how do they go about it? What do they value, what do they avoid? This Bernet_PR/IAM study sets out to answer these questions. The third edition points out relevancy of Google, Wikipedia and Social Networks.
All articles about the study in bernetblog, with graphics (German only).
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Journalists on the Internet (2005)
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Journalists on the Internet (2002)
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Intranet 2002 – Experiences and Trends
This study shows where the intranet pioneers stand today and what goals they are trying to achieve. It is based on 20 expert discussions with 27 intranet managers at companies from Coop to UBS. Full and short versions are available.
Our October 2002 Anstoss newsletter (German only) contains a summary and advice.
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Web 2.0: Where does Switzerland Stand in the Social Web? (2007)
How do Swiss companies, administrative bodies and NGOs use the new opportunities of the web? This MAZ/Bernet_PR study is the first to paint a picture of the real situation in Switzerland. The study surveyed Switzerland’s 200 biggest companies, administrative bodies, associations and NGOs.
Our November 2007 Anstoss newsletter (German only) contains a summary and advice.